PXL LDN / LIVE BRIEF

Our first live brief.. This week I returned back to uni for final term before summer... it was a kind of weird experience considering I haven't had a class since the beginning of December, I almost felt as if I'd already finished my degree. But nope - Next year is coming around quick... Diss prep is happening weekly & we also have our first LIVE brief! The live brief is us, PXL LDN, in collaboration with Hunter Collective, an innovative creative space that gives a platform to all those who need it. As a class, or should I say marketing agency, we are to all rebrand and launch PXL LDN as a 360 degree digital agency for Ravensbourne students to present their work to future collaborators & employers. Groups within the class have been allocated segments of the brief, from research & editorial, to the final event. I really had my heart set on working within the events team as it's something I want to pursue in my career however I was placed in the web & PR team. While initially I was disappointed and wanted to swap groups, I thought this would actually be a great opportunity to focus myself in a PR role, I decided to make the most of the situation and volunteered myself as the team leader. I also realised that being grouped didn't mean our input wouldn't be considered elsewhere & that this project is run by us ALL.