A I D A

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This week we discussed the marketing model aida :

AWARENESS

INTEREST

DESIRE

ACTION

+

RETENTION

To help us decide what makes a consumer look at a product then also buy/interact with it.

Within the web & PR group we decided on a key marketing strategy that would achieve the above points and create an interactive experience for those using the PXL LDN service or attending the PXL LDN X Hunter Collective event .

the main aim is to create awareness not only around Ravensbourne but also at The Hunter Collective and the public. We decided we'd need a strong content strategy for Instagram and for the website to have a holding page on as soon as possible to create anticipation for the re-branded launch.

To create desire the platform we create has to be aspirational to many while also professional for our industry audience.

Our final action would then be the platform launch and our event. While also following our chosen KPI's to track success and interaction.

Luckily our group are on the same page when it comes to visualising how the platform will be launched and how we want to promote ourselves. When we discuss ideas it's great that we can bounce off each other and work as a team.